FREE BOOK: Strategic Market Research
Your Essential Guide to Strategic Market Research - free!
Why do some organizations nail their market research while others fall short? The truth is, many teams miss out on real value because they lack a clear strategic foundation. If your current insights aren't driving the growth you expect, it’s time to shift your approach.
This book provides the definitive blueprint for effective, impactful insights through the Strategic Market Research process. It's the exact methodology our Qlarity Confidence Cycle is built upon, giving you a clear, actionable path to smarter business decisions.
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Do-It-Yourself: Custom Research Plan
CLEAR PLANS, CLEAR RESULTS, CLEAR DECISIONS
Confidence in your market research results starts long before your project ever begins. By asking the right questions upfront during the planning phase, you can ensure complete team alignment, clear stakeholder commitments, and total confidence in your data.
This interactive template provides the exact framework you need to structure your objectives, map your target audiences, and eliminate common research errors. Start implementing the Qlarity Confidence Cycle yourself and build your custom plan.
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Watch and Read
Today, only 15% of farms report having “very strong” working capital.
To better understand what this means for the industry, we surveyed more than 650 commercial farmers. We examined not only their income, but also how their loyalty is changing, what they are willing (and not willing) to spend on, and the strategies they use to stay financially resilient. Suppliers who move past the traditional sales pitch to provide true financial flexibility and transparent technical advice will secure their place as indispensable partners through this squeeze.
When looking for financing, farmers are looking for a partner that helps them grow their operation, stay in control, and simplify their lives.
Our research proves that farmers choose their financial partners more through emotional needs than rational. Being perceives as honest, reliable, and "for people like them" is actually a stronger driver for repeat business than rational factors like loan terms, reputation, or even the helpfulness of employees. Those that know that win.
Nearly 4 in 10 farmers plan to transfer their ownership of their operations within the next decade.
About half of our respondents have a succession plan in place, and another one-fifth are actively working on one. While farmers overwhelmingly plan for their farm to stay in the family and prioritize steps like choosing a successor and making a will, smaller farms, livestock operators, and female farmers are lagging behind in key steps. Those who anticipate these changing operational priorities and connect with the next generation of decision-makers now will win their loyalty for the next decade.
With 49% of farmers citing falling commodity prices as their biggest hurdle, today's agricultural community is aggressively changing how they buy, shop, and manage operational costs.
Combine that with the 24% who say that rising input costs are their top challenge, and the data shows profit margins being squeezed from both sides. To survive this crunch, farmers are actively limiting expenses - reducing fertilizer usage, price-shopping, and opting to repair machinery rather than replace it. Understanding these real-time field adjustments isn't just about empathy; it's about recognizing the exact economic pressures driving your customers' decisions right now.
