WHO WE ARE
Inside Qlarity Access
A BRIEF HISTORY
Since our inception in 1997, Qlarity Access has grown from a market research data collection to a pioneering Research Logistics provider.
Renamed in 2023 to better reflect our work doing research logistics and planning, today, Qlarity Access is the preferred partner for businesses who need to get the right data from the right audiences. We support our clients’ market research endeavors with reliable, precise data. As we continue to grow, we remain committed to delivering exceptional research logistics and results, prioritizing our people, clients, and stakeholders.
Our Mission Is Clear
At Qlarity Access, our mission extends beyond being a leading research logistics provider. Our work is guided by five core values that are integral to how we operate and upon which our community is built:
We always have a plan and aim to do the right thing. We ensure that we set up others up to succeed.
GET TO THE ROOT
We dig in to figure out the real issue. We believe in data driven decision making.
BAKE, DON'T EAT
Bring an abundance mindset to grow the proverbial Pie. We make decisions from a mindset of abundance to serve the greater good, adding value wherever we can.
We consistently aim for improvement by focusing on optimization, maintaining a growth mindset, and keeping a positive attitude.
People matter. We are fully committed to achieving success in our research, meeting our customers' needs, and advancing our company's goals. Open and direct communication is key.
Our values shape our decision-making process, helping us to simplify research and build confidence, every day.
The Executive Team
Meet the visionary leaders at the helm of Qlarity Access. Our executive team, with their diverse backgrounds and vast experience in the industry, drives our mission of transforming data into actionable insights. Every member is committed to fostering a culture that champions data-driven decision-making, continuous improvement, and empathetic collaboration.
Curtis is a trusted leader and partner, a moniker earned by his constant dedication to the best interest of the research, the customer, and our business. His direct communication style and unwavering integrity are the foundation of our core values Truly Care and Get to the Root, and what makes him indispensable to our clients. Throughout his time here from Project Manager to Co-CEO and part owner, he has been a leader in the transformation of Qlarity Access from a small telephone research recruitment company to the proven research logistics provider that it is today.
Colson's motto is "Relentless Intentional Action", which is unmistakably clear in the way he strives to achieve personal and professional goals as well as empower those around him to meet their own. Colson serves as the visionary for Qlarity Access, developing the company through connecting the dots and ideating for innovation. Together with Co-CEO Curtis Burrow, he has guided the company through a remarkable expansion of 300%, the creation of the Research Logistics Proven Process, and the introduction of two pioneering core service offerings: Ag Access and Vet Access.
Chris has been working with Qlarity Access since December 2014. Everyone that Chris works with says he makes them feel very comfortable that he is looking out for them and making good business decisions about how to follow through on research.
Katie joined Qlarity Access in January of 2018 as an interviewer; and was quickly promoted to the QA team. After showing her willingness to learn about market research, Katie then became a Supervisor in 2018. With her new experience behind her, Katie joined the Research Engagement team where she excelled as a Study Manager in mid 2019. After a great deal of hard work and dedication, she was then promoted to Vice President of the Research Engagement Center in December of 2021.
Ariel joined Qlarity Access in September 2014 as a member of Project Support. In May 2016 she was promoted to Project Manager, later moving to Senior Project Management in January 2019. She is passionate about continuing to learn and master new skills, and enjoys sharing those skills with others. This drive for continuous improvement has led Ariel to her role as VP of Community Operations Management, where she oversees recruiting and engagement of the company’s agriculture and consumer research communities.
Lisa is a well rounded market researcher with experience in multiple call centers, a focus group facility and test kitchen, and as a project manager across industries. As a leader at Qlarity Access, Lisa demonstrates her dedication to our clients by providing great service in any situation, whether from herself or her team. In addition to project management, Lisa has utilized her organization and multitasking skills to facilitate the redesign of qualitative processes with vastly improved efficiency while maintaining an impressive participant show rate of 95%.
The Research Logistics Team
The engine of our accuracy — meet our exceptional logistics team. This diverse group of professionals come from various areas such as sales, marketing, and project management, forming the backbone of our comprehensive output. Their collective dedication to capturing essential market data and facilitating transformative solutions ensures that we consistently provide the insights our clients need for informed decision-making.
Mike has been at Qlarity Access since September 2021. He joined us from a diverse sales and product background, his strengths in communication, relationship building and identifying challenges have made him a successful client partner for Ag Access by Qlarity Access.
Conal demonstrates his fervent belief in teamwork every day through the way he partners with his clients to understand their research objectives and coordinates with internal teams to execute projects in the way that serves clients best. He has enjoyed a thriving career in market research helping clients across industries develop and conduct custom research projects that lead to powerful insights and impactful business decisions.
Katie joined Qlarity Access in April 2023 and has been an excellent addition to our team. She has a background in market research and marketing which makes her the perfect person to speak to our customers about what we do best! Katie is an optimistic and enthusiastic problem solver that’s always ready to take on a new challenge.
Trista joined Qlarity Access in February of 2015 as an interviewer, and was quickly promoted to the QA team and became a trainer in 2016. After showing her knowledge for research marketing Trista then became a Supervisor in 2018, along with the role of Training Manager. At the end of 2018, with her years of experience in the Research Engagement Center behind her, Trista joined the Research Logistics team where she was on the Project Support team prior to taking on the role of Community Operations Support.
Joe has been with Qlarity Access since February 2022. Joe has a very diverse background in research and analytics, previously serving as a firm consultant within multiple industries. As a passionate learner, he is always in search of the most efficient method of problem solving. Coming from a mathematical practice, Joe prefers to incorporate data insights in making management decisions.
Jessica joined Qlarity Access in July of 2021 when Qlarity Access acquired the previous market research firm where she was a part of the recruiting team. After excelling as an executive recruiter, Jessica was promoted Qualitative Project Manager in January of 2022. Jessica partners closely with her clients to identify needs, and make sure that each project is successful. She brings a passion for customer relations and strong critical thinking and decision making skills to our management team.
Lindsay joins us with almost 2 decades of experience in agricultural market research spanning across custom and syndicated research. She has an innate ability to see not just the small pieces of a project, but the top down view of what is truly needed for project success. This, along with her deep knowledge of agriculture and market research, make her a trusted advisor to all of our clients, but especially those utilizing Ag Access.
Mike has spent his whole career in market research, across account and project management for both quantitative and qualitative research. Because of this, Mike is equipped with a unique ability to speak the same language as our clients, our Insights Directors, and our internal teams. He leverages this skill to ensure easy project transitions and execution which leads to clear insights and better business decisions.
Alexander is a dedicated team member who has worked at Qlarity Access off and on since age sixteen, finally rejoining us permanently after graduating from college in 2022. Throughout that time he has been a part of many new experiences for Qlarity Access, including our very first syndicated study. Alexander’s experience with large data sources both at work and in school makes him the go-to person at Qlarity Access for distilling large amounts of data into digestible nuggets for wide groups of people.
Dom is a patient and passionate addition to the Qlarity Access team. As the lead of training and onboarding, Dom has enthusiastically mentored our many new hires from their first day, starting with training and continuing until they become knowledgeable leaders in their own right. As a manager and supervisor, she continues to manage a thriving team of agents in the Research Engagement Center as they work together to execute our many academic projects in conjunction with local colleges and universities.
Tiffany joined our team as an agent in the Research Engagement Center and proved herself was quickly promoted to training supervisor. Since then, she has again risen into managing projects as well as people. Throughout her life, Tiffany has always been dedicated to connecting with and helping people. She started this in her career as a nurse and now demonstrates it by sharing knowledge with the agents under her purview and helping her clients find confidence and clarity in decision making by getting to the root of the objectives and executing towards them.