Who We Are

Colson's motto is "Relentless Intentional Action", which is unmistakably clear in the way he strives to achieve personal and professional goals as well as empower those around him to meet their own. Colson serves as the visionary for Qlarity Access, developing the company through connecting the dots and ideating for innovation. Together with Co-CEO Curtis Burrow, he has guided the company through a remarkable expansion of 300%, the creation of The Qlarity Confidence Cycle, and the introduction of two pioneering core service offerings: Ag Access and Vet Access.  

Mark has over 30 years of experience as a full-service market research supplier and consultant, including 9 years with Beall Research before their acquisition by Qlarity Access. He played a key role in developing our emotional drivers of behavior model, which identifies the specific feelings driving purchasing and brand recommendations, widely used by clients to guide decision-making. Mark's extensive experience in designing and analyzing challenging research across a broad range of industries makes him a master at turning clients’ business objectives into meaningful insights and providing actionable recommendations that drive business strategy.

Katie is a market researcher by education, marketer by passion. Her experience in market research makes her the perfect person to understand our clients’ needs and speak to them about what we do best in a common language. Prior to Katie joining the team, Qlarity Access had no marketing team or strategy. Since starting, Katie has rebranded the almost 3-decade old company, launched core service offering Vet Access, developed a guiding strategy, and revitalized content generation, bringing added value to both our clients and ourselves.

Anne E. Beall founded Beall Research, a strategic market research firm acquired by Qlarity Access in July 2024. A trailblazer in the industry, Anne was one of only a few female CEOs in market research. She authored several books, including Strategic Market Research: A Guide to Conducting Research that Drives Businesses (4th edition), and her expertise in how emotions drive purchasing and loyalty behaviors has made her a trusted advisor to all her clients. Anne works now as an advisor bringing her strategic thinking to Qlarity Access for the betterment of our clients.  

Conal demonstrates his fervent belief in teamwork every day through the way he partners with his clients to understand their research objectives and coordinates with internal teams to execute projects in the way that serves clients best. He has enjoyed a thriving career in market research helping clients across industries develop and conduct custom research projects that lead to powerful insights and impactful business decisions.

Bill bridges the gap between high-level business objectives and practical research design by speaking the language of both sales and operations. He has a unique ability to transform complex datasets into actionable business intelligence, providing stakeholders with confidence in their decision-making. By taking a pragmatic, insights-first approach, Bill is dedicated to building long-term client trust through a commitment to absolute qlarity.

Gina is a self-motivated researcher with a dedication to uncovering insights and providing actionable recommendations. Her time at Beall Research, now Qlarity Access, has been marked by deep client connections, thoughtful research design, and thorough data analysis. Gina’s involvement in client projects, as well as in developing research objectives and testing hypotheses for our emotional drivers of behavior model, has allowed her to dive deep into the data, and uncover insights that others often overlook.

Mike has spent his whole career in market research, across account and project management for both quantitative and qualitative research. Because of this, Mike is equipped with a unique ability to speak the same language as our clients, our Insights Directors, and our internal teams. He leverages this skill to ensure easy project transitions and execution which leads to clear insights and better business decisions. 

Lisa is a well-rounded market researcher with a career spanning call centers, focus group facilities, and test kitchens. As a Senior Project Manager at Qlarity Access, she specializes in executing complex qualitative studies, ensuring seamless service and high-quality data delivery for every client. Lisa’s deep expertise in qualitative operations led her to redesign internal processes that significantly increased efficiency while maintaining an industry-leading 95% participant show rate.

Jaci is an experienced manager through and through, with a dedication to both her staff and clients. Her experience has given her the ability to hire well, but more importantly, coach and mentor those hires to their full potential. Not just a leader who manages her staff well, she is also entrusted with keeping our large projects moving smoothly. Jaci excels at keeping all parties on the right path by starting right with research objectives that are clearly defined and aligned to business goals and then executing with those objectives as a North Star.

Justin is a dynamic leader and specialist in market research fieldwork, excelling at managing teams and logistics. He builds successful client relationships based on quality and trust, evidenced by securing three additional longitudinal projects after just one initial engagement. His ability to effectively communicate with all stakeholders ensures seamless project execution and strong partnerships. Justin's dedication stems from a love of in-depth qualitative research, where he values the passionate answers from respondents. He consistently delivers rich, actionable insights through high-quality fieldwork and clear communication. 

Shelly brings over 15 years of experience in market research, having excelled in every aspect of the process – from maintaining strong client relationships and supervising recruiting agents to ensuring data quality and delivering high quality reports. Her hands-on expertise drives her to deeply understand every step of a project, while her innovative mindset empowers her to challenge the status quo, implementing automations and efficiencies that benefit both her teams and clients. Her commitment to continuous improvement leads to clearer, more actionable outcomes for our clients.