Case Study: Heavy-Duty Pickup Truck Recruitment Strategies

THE CLIENT: Leading Heavy-Duty Truck Manufacturer

THE INDUSTRY: Automotive

THE CHALLENGE

A leading heavy-duty truck manufacturer set out to study non-diesel powertrain adoption across personal, mixed, and commercial truck users. Their internal team began the effort but completed only 92 of the planned 300 interviews. Commercial users, the most difficult to reach, remained significantly underrepresented, endangering the clients ability to make product development and marketing decisions.

THE SOLUTION

Qlarity Access stepped in as a recruitment partner, applying targeted strategies to complete the study and reach underrepresented audiences.

• Targeted Audience Access: Leveraged established networks within farming communities and public works databases to connect with commercial truck users who were difficult to reach through traditional channels.

• Mixed-Mode Recruitment: Combined phone outreach with online survey participation to improve engagement and increase response rates among working professionals.

• Accelerated Fieldwork Execution: Completed the remaining 208 interviews in one month, ensuring full representation across all usage categories.

THE IMPACT

With the right participants in place, the client gained the complete dataset needed to move forward with confidence and clarity.

• Complete Market Representation: Filled critical gaps in commercial user data, resulting in a balanced and reliable dataset across all segments.

• Deeper Market Understanding: Delivered clear insight into barriers to non-diesel powertrain adoption, supporting more informed product and marketing decisions.

• Stronger Strategic Direction:Empowered the client to move forward with a clearer view of their market, backed by high-quality data collected through the right audience.

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