The Xperience Qlarity Formula
Step 1: research logistics plan
Each project begins with a Research Logistics Plan - created specifically with its needs in mind. Through asking key questions, we cover everything from objectives to target audience and sample size to methodology to budget and timeline. This plan is the roadmap of clear commitments for the full project for so that client and partner are aligned on expectation and next steps.
step 2: configure
Our team works through the research elements, whether it be for quantitative or qualitative research. Full research design and technical setup, when required, is covered in this phase. Determining methodology, building questionnaires and discussion guides, web survey programming, virtual conferencing set up, and whatever else is needed to bring the project to life. While working through this, we work with our clients to refine any details as needed and create a communication plan that covers frequency of updates, success measures, and data quality processes.
step 3: access
This is the nitty-gritty of the research process - the recruitment of participants and data collection phase. We take charge of obtaining the participants needed for the successful completion of the research project, including thorough data quality checks throughout fieldwork.
Step 4: Confidence
Utilizing our Research Logistics Plan, our team develops and delivers results in the format that works best for you. Our guiding light throughout the entire research process is the needs of our clients and the final outcomes we strive towards - not just the data, but the decisions to be made and the actions to be taken.