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Having a business goal isn’t enough. You have to actually run the research and look at the data to get the answers. This is where we break down exactly how that happens. Our blog covers everything from our proprietary frameworks and live market data to technical debates and survey mechanics. Every article is designed to help you end the guesswork and get back in lockstep with your customers.
Latest Articles
Cross-Sectional Surveys: The Right Time and Wrong Time to Use Them
Cross-sectional surveys are a lightweight research tool that is easy to implement and requires...
“Excuse Me, Do You Have the Time?”: Timing's Role in Field Research
While many field research teams take care to consider various market demographic variables, they...
How Mobile Is Changing Survey Data Collection
The advent of mobile surveying has caused subtle, but no less monumental, shifts in how the world...
The Ultimate Cheat Sheet to Primary Data Collection Methods
Gathering primary data for the purposes of market research has many advantages, especially when...
3 Problems Everyone Has with Quantitative Data Collection – How To Solve Them
Quantitative studies are popularly lauded as much more concrete, scientific and compelling than...
10 Myths About Mail Surveys
While considering study methods, many research teams unfairly write off the classic direct mail, or...
Four Actionable Tips to Improve Your In-Depth Interviews
In-depth interviews are an excellent source of primary data for researchers looking to answer more...
Benefits of Mixed-Mode Surveys
Researchers have been challenged in recent years in how to overcome flat or declining survey...
Best Practices: Phone Surveys in Mixed Mode Research
When using a mixed mode survey approach, the behavior of the researcher has an influencing role in...
Latest On Social
Her dedication to getting things right and never giving up is true in her work, but also in her personal life. Angela loves all things artistic, and shows this through her commitment to baking her daughter's birthday cake herself each year no matter the theme - check out her most recent Alligator cake!
To keep up with Angela, be sure to follow her on LinkedIn and keep an eye out for her articles in places like QRCA and Quirks! If you’d like to set up a meeting with her to chat more, you can do so here: https://hubs.la/Q022xbHm0
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Learn how we can customize our process for your business:
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Ready for success in market research? Start planning with our insights! Dive in: https://hubs.la/Q0225XF80
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Dive deep into our blog and discover how partnering with a trusted research vendor like CFR can free up your energy for what truly matters: connecting, analyzing, and growing.
Explore, Learn, & Grow: https://hubs.la/Q0225tCz0
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The Pumpkin Plan
Pumpkin Plan Your Biz
I listened to Mike Michalowicz drop knowledge on me re-visiting this last month and connect to how deeply engrained every step of this process has become to my thinking over the past four years since I read it the first time.
This is a MUST read (or listen since the audiobook is quite entertaining)
When business brings chaotic timeframes, you need a researcher with a trusted process to provide speedy timelines:
https://hubs.la/Q01pr_JN0
#cfr #marketresearch #datacollection #competitiveadvantage
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