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The average lifespan of a company in the 21st century has decreased from 33 years in 1965 to 20...
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The average lifespan of a company in the 21st century has decreased from 33 years in 1965 to 20...
“The more you know, the more you grow:” an adage that applies to everything in life. Know more, and...
At some point, every company needs to assess how well it is satisfying the needs of its customers....
Oftentimes, one of the first things companies do when starting a large-scale market research...
Whether to dole out money for something you’re not sure is wanted or even necessary is something...
There are great ways for businesses to garner feedback on products, company practices, consumer...
Uber. Siri. Spam filters. Netflix. iPhoto. Mobile check deposits. Google. Spotify. Even some...
Remember last year’s presidential election? Donald Trump (seemingly) came from behind to defeat the...
The world is rapidly changing. Innovations in the past 100 years have arguably outpaced the...
Remember the old school bulletin board from your time as a student: the wide expanse of cork that...
Computer assisted telephone interviewing (CATI) is a quantitative research approach which utilizes...
Recruiting a focus group is often the first step businesses take when beginning a market research...
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