In the fast-paced world of market research, staying current is key. But keeping up with new methodologies, trends, and technologies isn’t just about reading reports or analyzing data—it’s about building and maintaining strong relationships within the industry. Networking with thought leaders and peers allows you to share knowledge, gain insights, and foster the kind of trust that’s essential for success in this evolving landscape. Influential figures like Kristin Luck and Jamin Brazil, original founders of Decipher (the market research collection software), have demonstrated the value of these connections. Their success is not only rooted in their expertise in business and insights, but also in their ability to bring people together, creating platforms like MRxPros and Women in Research (WIRe), which encourage collaboration and learning among industry professionals.
However, relationships are just one piece of the puzzle. Staying informed also means engaging with key resources that provide a constant stream of fresh insights. From reputable publications like Quirks and GreenBook to professional associations like ESOMAR and Insights Association, there’s a wealth of knowledge available to keep you at the forefront of the market research industry. Following the right people on LinkedIn can also ensure that you stay connected to cutting-edge ideas and trends.
Below, we’ve gathered some of the best resources and people to follow to ensure you remain informed and engaged in market research.
Key Market Research Resources
Quirks
A household name for market researchers, Quirks is an excellent resource for staying informed on the latest tools, techniques, and innovations in the industry. With their publications, online articles, and events, they provide a comprehensive view of what's happening in market research worldwide. Quirks events also offer networking opportunities and educational sessions that go beyond surface-level trends to explore in-depth methodologies.
GreenBook
A critical tool for staying up to date on innovations in market research is GreenBook. Known for its annual GRIT Report, which identifies emerging industry trends, GreenBook also publishes thought leadership articles and organizes events, such as the various IIeX conferences around the world, that focus on the future of insights and research. GreenBook’s focus on innovation and technology makes it a go-to resource for professionals eager to stay ahead of the curve.
ESOMAR
The European Society for Opinion and Market Research (ESOMAR) is an essential global resource for research professionals. ESOMAR provides frameworks, ethical guidelines, and events that ensure high standards in research practices. Their reports and insights cover everything from emerging technologies to global industry trends, offering a robust knowledge base for professionals at all levels.
Insights Association
For those looking to expand their skills and network, Insights Association offers numerous resources, including events, webinars, certification programs, and legislative updates. This association serves as a cornerstone for professional development, providing opportunities for members to deepen their expertise while staying informed on regulatory changes affecting the industry.
MRxPros
Founded by a handful of researchers during the COVID lockdown, MRxPros has continued and offers weekly events such as Tuesday Talks, Fun Fridays, and monthly Deep Dives—interactive sessions where industry professionals discuss everything from the latest methodologies to overcoming common challenges in the field. These discussions aren't just insightful but also serve as community-building opportunities, allowing attendees to form meaningful connections.
People to Follow on LinkedIn
Staying connected with thought leaders and organizations can inspire fresh ideas and keep you updated on industry shifts. All of the organizations listed above have a profile on LinkedIn and we recommend following them. They will post information about new publications, research facts, face to face and virtual events, and more. Following individuals that are doing big things in our industry is another great way to keep up with new trends. Make sure to follow:
- Jamin Brazil, top educational leader, host of Happy Market Research Podcast, and founder of MRxPros, who offers sharp insights on trends and challenges in market research.
- Headline: Stuff I've built is used by thousands of companies including 75% of the Fortune 500.
- Kristin Luck, serial entrepreneur, growth strategist and founder of WIRe, shares cutting-edge developments and thought-provoking content.
- Headline: Serial entrepreneur with multiple PE backed exits. Board Director and investment banker in the data, insights, and analytics sector.
- Joanne Lepore, not just a market researcher, but the in-house futurist for McDonald’s, reminds us that there is much to be gained from listening to those in adjacent industries.
- Headline: Global Foresight Director at McDonald's | Looking Outside Podcast Host | Founder of FIG
- Dan Wasserman, Chief Operating Officer at KJT, who offers countless tips on utilizing generative AI in market research.
- Headline: Insight Realist and AI Idealist
- Colson Steber, Co-CEO of Qlarity Access, who offers expertise on leadership, thoughtfulness, strategy, and the evolving needs of the research industry.
- Headline: Relentless Intentional Action
Why These Resources Matter
With rapid advances in technology and consumer behavior, market research is continuously evolving. Staying current requires more than just understanding data; it demands active participation in the community. Resources like Quirks, ESOMAR, and GreenBook ensure that professionals are not only equipped with the latest insights but are also part of the ongoing conversation about where the industry is headed. Following key voices on LinkedIn or participating in platforms like MRxPros and Insights Association connects you to a broader network of professionals, ensuring that you stay ahead of industry trends.
By leveraging these resources and building relationships with peers, you can ensure that your knowledge remains fresh and relevant. This, in turn, helps you adapt to new challenges and deliver impactful insights to clients and stakeholders in this dynamic industry.
Want to hear some of the great insights our very own Colson Steber has laid out for the world? Check out our collection of podcast appearances and learn about what interests you most.
