The New Brand Equation
MEASURING EMOTIONAL CONNECTION FOR BUSINESS RESULTS
In a crowded market, simply being known isn't enough.
You need to connect with customers on a deeper level to turn awareness into action. Our webinar, The New Brand Equation: Measuring Emotional Connection for Business Results, goes beyond traditional metrics to show you how to truly understand and win your customer's business and heart.
Our Emotional Drivers Framework will teach you the equation you need to measure the emotional needs that drive your customers purchasing behavior. You’ll discover how a customer's feelings about your brand and how they feel about themselves when using your product directly influences their decisions. We’ll reveal how you can use these insights to improve likelihood to purchase and recommend, ultimately creating a brand that resonates, builds trust, and drives the kind of growth you've been looking for.
After our webinar, you will understand:
- What truly drives purchases: Learn how to identify and measure the emotional needs that motivate your customers to buy.
- How to build a brand that resonates: Understand how to use emotional insights to create a brand that people feel proud to buy and identify with.
- How to gain a competitive edge: See how this framework can help you make strategic choices to stand out and capture new market opportunities.
Our next webinar is October 23rd at 1:00 PM ET (12:00 PM CT, 11:00 AM MT, 10:00 AM PT).
Sign up free today!