Press Release: Qlarity Access Acquires Beall Research to Expand Capabilities for Clients

[Cuba, MO, August 13, 2024] Qlarity Access, a research logistics company focused on delivering confidence in research that brings clarity to decision making, is excited to announce the acquisition of Beall Research, a full-service market research consultancy specializing in advanced quantitative research projects and understanding the emotional drivers of purchasing behavior. This strategic acquisition, effective as of July 15, 2024, marks a significant milestone in Qlarity Access’s mission to bring clients the confidence they need to make strategic impactful and actionable business decisions. The acquisition is driven by shared values and strategic alignment in business and client focus.

The integration of Beall Research into Qlarity Access will enhance the company's ability to provide comprehensive and cutting-edge research services. Beall Research’s expertise in advanced research techniques and methodologies will complement Qlarity Access’s Xperience Qlarity Formula, which already instills confidence in research results. This synergy will enable the combined entity to offer a broader range of services.

Founded in 1997, Qlarity Access is led by Co-CEOs Colson Steber and Curtis Burrow, who purchased the company in 2016. Qlarity Access uses the Xperience Qlarity Formula to conduct every marketing research project in a manner that develops confidence and brings clarity to key business decisions.

Anne Beall founded and led Beall Research for 21 years. Mark Geniesse, a long-time colleague of Anne, joined in 2015 as Vice President of Quantitative Research and has spearheaded the research efforts in recent years as Senior Vice President, working closely with Anne. The Beall Research team is particularly adept at handling complex research projects and is renowned for its emotional drivers of behavior model, which identifies the specific feelings that drive purchasing decisions and brand recommendations. Many clients rely on this model to inform their marketing strategies.

Anne and Colson have been friends for over a decade, and their relationship spurred this professional opportunity. With Qlarity Access in growth mode and Anne ready to transition fully into a strategic advisor role, the opportunity to combine teams arose. The shared vision between both teams facilitated a swift transition, and as of July 15, 2024, the Beall Research team has officially joined Qlarity Access.

The entire Beall Research team has been integrated into Qlarity Access, ensuring a smooth transition for existing clients. While Anne Beall has stepped back from her entrepreneurial role, she remains an advisor to Colson and Mark for client strategy needs.
Anne Beall states “we are thrilled to announce the acquisition of Beall Research by Qlarity Access.” She goes on to say “This merger is a perfect synergy of strengths: Beall Research's full-service offering and Qlarity Access's innovative sample sources and research methodologies. What truly unites us is our shared commitment to quality, customer service, and delivering actionable insights. This partnership is a match made in heaven, allowing us to continue reaching for the stars in everything we do.”

“When Anne approached me about acquiring Beall Research, I knew immediately that I was interested,” says Colson Steber. “Anne and I have always had similar values, but it’s deeper than that. The unique skills and expertise of Beall Research seamlessly integrate with the Xperience Qlarity Formula that we have refined over the years. The complementary nature of our individual strengths offers clients exponentially more impact from our team. Both firms have a long-standing commitment to delivering research results that instill confidence and lead to clear, informed business decisions. We focus on good people who do good work. This acquisition allows us to do just that, but broadens our definition of ‘good work’ to include capabilities we have needed and not previously had.”

About Qlarity Access: 

Qlarity Access is a research logistics company serving insights professionals and strategic consultants who use research to inform critical business decisions. With almost three decades of experience conducting studies in both the B2B and B2C space, we offer research design, audience access, project management, data collection, data analytics and reporting, and custom logistics plans to help drive your business forward. Our proven process brings clarity to the execution of market research studies from initial strategy through recruiting and final delivery of outcomes.

For more information about Qlarity Access and its wide array of research logistic solutions, please visit www.QlarityAccess.com. 

Contact:
Colson Steber, Co-CEO, Colson.Steber@qlarityaccess.com
Mark Geniesse, SVP of Quantitative Research, Mark.Geniesse@qlarityaccess.com
Katie Taddei, Director of Marketing, Katie.Taddei@qlarityaccess.com