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Julie Yankey, Ph. D.
Senior Research Director
With deep expertise across the full life-cycle of qualitative projects, Julie Yankey is the strategic leader you need to uncover crucial human insights and drive business growth. Her background as a Director of Research and Strategy and a Post-Doctoral Research Fellow provides a unique blend of academic rigor and applied market strategy.
Core Qualitative Research Expertise
Julie has extensive experience in the complete qualitative research process, from foundational planning to high-impact reporting and strategy:
- Project Design & Methodologies: Providing method recommendations and developing comprehensive project designs.
- Recruitment: Overseeing screener development and managing recruitment/sampling processes.
- Execution: Developing discussion guides/questionnaires and serving as a lead facilitator for both in-person and online sessions.
- Analysis & Reporting: Specializing in thematic development, she helps produces both top-line and comprehensive reporting, including strategic recommendations and client presentations.
- Facilitation: Renowned for her interpersonal moderation and facilitation skills, she gets participants to really open up.


Proven Methodologies
Julie is highly experienced in moderating and conducting a broad range of qualitative research methodologies, with specialized skills in:
- Focus Groups
- In-Depth Interviews (IDIs)
- Ethnography
- Bulletin Boards
- Social Media Research
- Phenomenology
- Case Studies
Industry and Topic Moderation
Julie has led research projects across a diverse array of industries and topic areas, enabling her to quickly contextualize findings and deliver relevant insights: