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Julie Yankey (1)

Julie Yankey, Ph. D.

Senior Research Director

With deep expertise across the full life-cycle of qualitative projects, Julie Yankey is the strategic leader you need to uncover crucial human insights and drive business growth. Her background as a Director of Research and Strategy and a Post-Doctoral Research Fellow provides a unique blend of academic rigor and applied market strategy.

Core Qualitative Research Expertise

Julie has extensive experience in the complete qualitative research process, from foundational planning to high-impact reporting and strategy:

  • Project Design & Methodologies: Providing method recommendations and developing comprehensive project designs.
  • Recruitment: Overseeing screener development and managing recruitment/sampling processes.
  • Execution: Developing discussion guides/questionnaires and serving as a lead facilitator for both in-person and online sessions.
  • Analysis & Reporting: Specializing in thematic development, she helps produces both top-line and comprehensive reporting, including strategic recommendations and client presentations.
  • Facilitation: Renowned for her interpersonal moderation and facilitation skills, she gets participants to really open up.
Focus Group
One on One

Proven Methodologies

Julie is highly experienced in moderating and conducting a broad range of qualitative research methodologies, with specialized skills in:

  • Focus Groups
  • In-Depth Interviews (IDIs)
  • Ethnography
  • Bulletin Boards
  • Social Media Research
  • Phenomenology
  • Case Studies