Emotional Economy: Understanding the Hidden Drivers of Purchase Decisions
All behavior is a strategy to meet emotional needs.
Whether that be drinking water because we're thirsty, or staying in our house because it makes us feel safe, we're always looking to meet needs. Purchase behavior is no different: we are trying to be smart with our money, support our family, feel good about ourselves, or meet countless other needs.
Businesses that ignore this often find themselves struggling to succeed or break past a certain level of success.
After our webinar, you will understand:
- What emotional needs really are, and how we use them
- How we've proven emotions drive purchases over nearly 10 years of research
- The strategic market research process
- How emotional need states play out in the pet food, health, and grooming spaces
- A real life success story from a brand using need state research
Our next webinar is April 30th at 2:30 PM EDT (1:30 PM CDT, 12:30 PM MDT, 11:30 AM PDT).
Sign up free today!