Case Study: Partnership Increases Qualitative Research Participant Show Rates for Agriculture Consultant

THE CLIENT: Strategem

THE INDUSTRY: Agriculture, Research Consulting'

THE CHALLENGE

Strategem, an independent research consulting firm based in Canada, was facing ongoing challenges with low participant show rates. When recruits kept failing to attend scheduled interviews, Strategem was experiencing high levels of wasted time, budget, and internal resources while also delaying insights for end clients. Strategem needed a recruitment partner who could guarantee that scheduled participants would actually show up.

THE SOLUTION

To maintain strong client relationships, Strategem partnered with our Ag Access Division to take ownership of recruitment and ensure reliable participation:

• Targeted Participant Recruitment: Pinpointed and recruited qualified participants through an intensive screening process, ensuring the right fit for each interview.

• Structured Workflow: Developed organized schedules, contact lists, and coordination processes to ensure smooth and efficient execution.

• Proactive Participant Engagement: Maintained ongoing communication through reminders and outreach, ensuring participants were prepared and showed up as needed.

THE IMPACT

With the Ag Access Division acting as a dedicated partner, Strategem improved the reliability and efficiency of its qualitative research through:

• Increased Show Rates: Significantly improved participant attendance, reducing wasted time and missed interviews.

• Greater Focus: Enabled Strategem to spend more time with clients and to focus on delivering insights rather than managing logistics.

• Stronger Partnership: Established a successful, ongoing partnership, built on consistent delivery and trusted collaboration.

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