Case Study: On-the-Ground: Removing Multilingual Challenges for Ag Equipment

THE CLIENT: Global Agricultural Equipment Manufacturer

THE INDUSTRY: Agriculture, Manufacturing, Equipment

THE CHALLENGE

A global agricultural equipment manufacturer needed to gather and analyze equipment failure and repair data across eight countries, navigating six languages, cultural nuances, and complex logistics to understand international service gaps. Although the need for a comprehensive, multilingual research approach was clear, the client lacked a scalable way to execute.

THE SOLUTION

The Ag Access Division executed a comprehensive, on-the-ground research strategy to unify data collection across global markets:

• Multilingual Field Execution: Mobilized local vendors and translators to engage farmers in their native language across six different languages.

• Scalable Global Insights: Secured over 2,000 responses across eight countries, meeting diverse criteria for regions, crops, and equipment types.

• Logistics Management: Orchestrated scheduling, travel, and on-site coordination across time zones, farming schedules, and regional practices for both qualitative and quantitative research.

THE IMPACT

With a structured and localized approach, we delivered a unified view of global service performance and actionable insights:

• Fit-for-purpose data: Guaranteed data integrity by securing responses that matched exact specifications for regions, crops, and equipment types with no gaps.

• Clearer Strategy: Uncovered key service gaps and informed targeted improvements in equipment and support offerings.

• Stronger Research Framework: Pioneered a repeatable model for conducting effective international market research moving forward.

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