Case Study: Data to Fuel a Tractor Brand's North American Expansion

THE CLIENT: European Tractor Brand

THE INDUSTRY: Agriculture, Equipment Manufacturing

THE CHALLENGE

A globally recognized European tractor brand sought to strengthen its brand perception and expand its market presence in North America through meaningful engagement with its target market. However, with limited presence in the region, the company faced challenges reaching and engaging agricultural equipment owners across a wide range of geographies and farm sizes.

THE SOLUTION

The Ag Access Division implemented a tailored data collection strategy to engage the right audiences and deliver reliable insights.

• Expanded Recruitment Efforts: Leveraged an extensive database to target equipment owners by farm type, equipment type and region.

• Targeted Outreach: Implemented a precise and persistent outreach approach to connect with the right people in the right way.

• Balanced Persistence and Respect: Recruited in a way that ensured high engagement while respecting respondents’ time.

THE IMPACT

By partnering with the Ag Access Division, the client gained the clarity needed to refine its North American marketing strategy:

• Exceeded Research Targets: Surpassed the original completion goal by over 30%, collecting a total of 496 surveys.

• High-Quality Market Insights: Delivered comprehensive data on brand perception across diverse demographics.

• Stronger Market Positioning: Influenced marketing and product decisions through consumer insights that improved the brand’s ability to penetrate the North American market.

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