Good qualitative research agencies know that good results stem from good research. And it might seem obvious, but good, i.e., useful, research is based on the scientific method; Companies should observe, hypothesize, predict and test. Following this basic formula ought to be standard practice for any quality research firm.
Qualitative research methods frequently evolve as society encounters changing communication patterns and greater access to ever-developing technologies. Good qualitative research agencies know how to harness the changing landscape of market trends in order to provide useful results. They are knowledgeable, innovative, comprehensive, and have proven successes. Look over the company’s client list. Does it contain notable names? Has the research firm provided similar work for other companies within your industry? Is the work current? Has the company used a variety of methodologies? Or do they only rely on “tried and true” practices? Ask for references and look for relevant case studies. All of these things point to whether or not a company is progressive and capable of “thinking outside the box” or merely “going through the motions.”
As is always the case in any situation, things can change. Situations arise that warrant deviations from proposed agendas. Good qualitative research agencies have employees who can think quickly and react to organic discussion, both with you and your research subjects. No one wants to be handed a formulaic solution (in the case of you, the client) or merely walked through a litany of questions (in the case of your proposed research segment). Your business will fare better with a market research firm that can lead a discussion wherever it needs to go and not simply conform to an established script. After all, you are trying to learn something new!
Of course, one of the most pressing questions when undergoing any type of project is: “How much will this cost?” Good qualitative research agencies are mindful of your concerns and seek creative ways to save both time and money. Will you be able to purchase research by sections or must you buy the whole report? Can the research agency combine any practices in order to better streamline services? In short, can they prove that they are being good stewards of all available resources?
Are you ready to talk to a qualitative research agency and learn more about qualitative research? Contact Communications for Research today. Our co-CEO Colson Steber will be happy to discuss all of your needs and formulate a superior research plan for you and your company.
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