Mobile has proved to be far greater of a disruption in the marketing industry than any anticipated. Perhaps nowhere is this more apparent than in the market research realm.
Mobile platforms present the perfect opportunity not just because they are convenient for market research participants, but because these participants are in-the-moment and comprise a broader, more representative demographic than perhaps any other before.
To understand more fully just what a huge element mobile has played in the evolution of market research, consider the following industry insights:
Changes like these demonstrate how market research firms are adapting and even enjoying the epochal role mobile has carved in the modern marketing research landscape.
You can learn about the techniques market researchers use to gather the best quality data through any medium by reading our “Survey Design Best Practices” guide.