Communications for Research is uniquely positioned in the market place to provide valuable assistance to marketing agencies with their research in manufacturing. Many marketing agencies attempt to do research for their clients in-house, or they find themselves at a loss for who to contact, especially in the manufacturing field. Agencies also tend to make the assumption that research firms are expensive, time consuming or that they can get by with doing the research themselves.
In fact, not leveraging the expertise of a market research firm can lead to much more expense down the road, when the success of a campaign’s messaging or a product’s development depends on valid research. CFR assists marketing agencies with research in manufacturing in the following ways.
Access to decision makers: Research in manufacturing is one of CFR’s specialties. We’re intimately familiar with how the manufacturing industry works, who they key players are at any given company and the way manufacturers operate. This allows us to reach out to research candidates in such a way that we have tremendous success with call backs and recruits.
Experience in manufacturing: CFR has a trained and experienced team, proficient at doing research in manufacturing, whereas many firms do not ever work in manufacturing. Our recruiters and researchers have years of experience recruiting and designing studies. This means we know the best routes for success and can work smarter and faster than if we lacked this crucial experience.
Flexible partnerships: CFR regularly partners with marketing agencies and consultants to reach their goals and deliver research to their end clients. We realize that when you reach out to us, you may not know all the details of your project just yet. We realize that timelines shift and that you are often at the mercy of your client when it comes to these issues. To avoid conflicts and confusion, we approach research projects on a conservative scale, as to never put you in the position where you need to go over budget—or be forced to cut your margin.
Presence across the US: CFR can perform interview research, phone research and in depth interviews anywhere in the US. If you have a client with a national presence, who requires data from numerous markets, that is not a problem. We have the resource and bandwidth to make it happen.
Aggressive recruiting: CFR tends to have high success in recruiting candidates for manufacturing research, but we cannot chalk it up to pure experience. We are also aggressive and flexible. This means that we call and take phone calls; we email and follow-up; we even pass the information and questions on, if that is desired. We are very tuned into the busy days of our manufacturing recruit research candidates, so we go above and beyond to be flexible for them. This yields high response rates.
A member of your team: CFR works with agencies as a true extension of their team. This means we can hop on client calls, attend in-person meetings and create easy-to-understand presentations of our findings. Marketing agencies tend to appreciate this ability to quickly scale their team and add on research members if a project calls for it.
Marketing agencies will win in the end by delivering valid, qualified research and recruits to their clients. They will be able to march forward with crafting campaigns and deliverables knowing it’s based on real data, done the right way, by experts. Not only will agencies save a lot of time, they may be surprised with the cost, too. CFR’s research engagement rates are far more competitive than many agencies realize, and the long-term gains of delivering quality research pays its dividends in the end, too.
If you’re a marketing agency with an upcoming need for research in manufacturing, we’d like to hear from you. Feel free to contact us here.